GPI InkDex

The Story

GPI Supplies is a Shopify-based retailer with hundreds of product collections. Each collection page needs optimized SEO metadata, a well-written intro, and targeted keywords to rank well in search. Manually auditing and writing that content across hundreds of pages is slow and inconsistent.

InkDex solves this by scanning every collection in the store and scoring its SEO readiness on a 0-100 scale across six categories: meta title, meta description, brief intro, content blocks, keyword coverage, and technical hygiene. Where content is weak or missing, the tool generates optimized suggestions using Claude, then writes approved changes directly back to Shopify via the Admin GraphQL API.

Built with React and Vite on the frontend, a Hono API backend, and deployed on AWS Amplify.

Features

SEO Scoring Dashboard

Every collection gets a score across six weighted categories. Color-coded badges make it easy to spot weak pages at a glance. Smart validations detect placeholder text, flag outdated brand names, and catch messaging mismatches between equipment and supplies collections. The table is searchable, sortable, and filterable by collection type or score range.

AI Content Suggestions

Generate three optimized options per field using Claude. The prompts are context-aware, incorporating product data, collection type, and target keywords. Suggestions follow character limits, avoid generic copy, and adapt tone for equipment vs. supplies pages. One click to apply.

Direct Shopify Sync

Edits save directly to Shopify in one action, updating both standard SEO fields and custom metafields. Real-time validation ensures titles, descriptions, and intros meet length and quality requirements before anything is published.