SEO Product Landing Pages
Project Overview
The goal of this project was to design and develop SEO-optimized landing pages for select North Atlantic Industries product lines to improve online visibility, drive organic traffic, and increase conversion rates. These landing pages were tailored to target specific keywords relevant to the products, ensuring higher rankings on search engine results pages (SERPs). Check them out live here and here
Objectives
- Increase Organic Traffic: Attract more visitors from search engines by ranking higher for targeted keywords.
- Enhance User Experience: Provide potential customers with clear, concise, and relevant information about selected NAI products.
- Boost Conversion Rates: Convert more visitors into leads and customers through compelling content and calls to action.
- Strengthen Brand Presence: Improve brand recognition and authority in our industry by consistently appearing in search results.
Scope of Work
- Keyword Research and Analysis:
- Identify high-impact keywords relevant to our products and industry.
- Analyze competitor keywords and strategies.
- Content Creation:
- Write engaging, informative, and SEO-friendly content for each landing page.
- Ensure content includes targeted keywords effectively.
- On-Page SEO Optimization:
- Optimize title tags, meta descriptions, headers, and image alt texts.
- Implement internal and external linking strategies.
- Design and Development:
- Create visually appealing and user-friendly landing pages.
- Ensure responsive design for mobile and desktop devices.
- Ensure all page features are perceivable and operable by those with disabilities.
- Technical SEO:
- Ensure pages load quickly and perform smoothly.
- Implement structured HTML5 markup to enhance search engine understanding.
- Analytics and Reporting:
- Set up tracking using Google Analytics, Google Search Console, and Semrush.
- Audit SEO metrics using Google Lighthouse.
Technologies Used:
- Frontend: Sveltekit, Tailwind CSS
- Tools: Google Analytics, Semrush, Google Lighthouse
Images
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